Logroño takes a step forward in the digitalisation of local commerce

The city of Logroño has made progress in its modernisation strategy with the implementation of an innovative digital marketing and sensorisation system for local commerce. This project, which includes the installation of digital totems and behavioural analysis tools, aims to improve the shopper experience, boost the commercial sector and strengthen the city's business fabric.

Innovation at the service of local commerce

As part of the Recovery, Transformation and Resilience Plan, Logroño has deployed a network of digital totems at strategic points, including the San Blas Market and the Hundred Shops Shopping Area. These devices not only offer information and dynamic advertising, but also have Seeketing Nodes for detecting the flow of people, allowing a better understanding of the consumption habits and mobility of visitors.

Main milestones of the project

• Installation of 35 digital totems in key locations to facilitate the promotion of local commerce and the dissemination of relevant information.
• Implementation of IoT devices (Seeketing Nodes) to monitor the flow of people, helping businesses to understand consumer behaviour.
• Integration with the Logroño Compra platform, connecting the local marketplace with the network of digital screens to boost sales of small businesses.
• Proximity marketing by sending personalised messages to visitors (whatsapp and SMS), optimising the relationship between retailers and customers.
• Sustainability and efficiency, reusing disused urban infrastructures to improve the city's image and reduce environmental impact.

Benefits for the city and its businesses

This project marks a before and after in the digitalisation of commerce in Logroño. Thanks to the collection of real-time data on the flow of people through Seeketing Nodes, businesses will be able to adapt their strategies and campaigns to the needs of the public, increasing footfall and sales volume.
In addition, the use of digital totems with Wi-Fi connectivity and interactive screens makes Logroño a benchmark smart city, improving the shopping experience for both residents and tourists.
With this initiative, Logroño reinforces its commitment to the modernisation of local commerce, promoting a more innovative, accessible and sustainable model.

Better performance than other technologies for visitor counting and analysis

As shown in the table below, Seeketing's detection technology has advantages in Granularity or accuracy, Counting, and phygital capabilities with the user, compared to other technologies available in the market.

Seeketing develops Phygital solutions (web, app, sensors, platforms, consultancy and promotion, linking the physical and digital world person to person).
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Seeketing revolutionises smart tourism in Cáceres

Seeketing has successfully implemented its phygital technology for the analysis of tourism behaviour and content marketing through geolocation in the destinations Sierra de Gata-Las Hurdes, Valle del Alagón and Grand Tour Territorios UNESCO de Cáceres.

Main milestones achieved:

• Installation of visitor detection sensors (Seeketing Nodes): Seeketing has placed devices at tourist hotspots to obtain accurate information on tourist behaviour in destinations: for example, distinguishing Tourists and Excursionists versus Residents.
• Tourism behaviour analysis systems: Thanks to advanced data processing tools, it is now possible to visualise key metrics on footfall and visitation patterns in real time.
• Proximity marketing: A communication system has been implemented with visitors through personalised messages via SMS, WhatsApp (as well as Email), after registration and authorisation of the users, offering them relevant information and improving their experience. The messages are programmed to be received when the registered visitor is detected by any of the Sekeeting Nodes of the network of monitored tourist points of interest.
  Communication via Whatsapp using the geolocation provided by the Sekeeting Nodes is more advantageous than using Apps. Firstly, because the user does not have to be asked to install a tourist App (Whatsapp is already installed on the phone). This makes it easier to obtain a higher volume of registered users and activity than using Apps. Secondly, all the communication functionalities available in an App can also be replicated in Whatsapp (including payments, chatbot, etc...).

• Data protection and privacy: All the solutions adopted guarantee the security and anonymisation of the information collected, respecting the privacy regulations in force.

  Example of a Seeketing Node powered by a solar panel in the province of Cáceres.

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A boost for sustainable and digitised tourism

With this innovative implementation, tourism managers in Cáceres have advanced tools for decision-making based on real data. This not only optimises tourism planning and management, but also promotes a more sustainable and dynamic model for the region.
Seeketing is consolidating its position as a benchmark in the field of tourism intelligence and destination digitisation, demonstrating its ability to transform the sector with high-impact technological solutions. This initiative represents a decisive step towards a more innovative, sustainable tourism focused on improving the visitor experience in the province of Cáceres.

Better performance than other technologies for visitor counting and analysis

As shown in the table below, Seeketing's detection technology has advantages in Granularity or accuracy, Counting, and phygital capabilities with the user, compared to other technologies available on the market.