28 Jul 2025

"Tourism-phobia" or Poor Management? It's Time for a Solution!

Written by Boadilla2024.

The word "tourism-phobia" strongly resonates in Spain, reflecting a growing tension between the success of our tourism and the daily lives of our citizens. Is the problem the tourist who visits us, or how we manage this influx? Spain is a global tourism powerhouse, and the sector is a vital economic and employment engine. We can't do without it, but we also can't ignore the challenge of coexistence.

The real key to transforming conflict into peaceful and profitable coexistence lies in intelligent and proactive resource management by our local administrations: city councils and municipal associations. It's not about trying to stop the inevitable, but about optimizing the distribution of flows, ensuring public services function without saturation, and minimizing inconvenience for residents, all while enhancing the visitor experience. Let's think about decongesting, diversifying, and planning intelligently.

To achieve this cutting-edge management, we need data, not assumptions. It's crucial to understand how both tourists and citizens move. This is where Seeketing becomes your strategic ally. Their mobility and behavior analysis solutions offer administrations the ability to deeply understand tourist flows, identify citizen usage patterns, and measure the real impact of implemented policies. In other words, they give you the map to navigate complexity.

Ultimately, "tourism-phobia" isn't a sentence, but an opportunity to innovate. With tools like Seeketing's, our cities and towns can shift from reaction to planning, building a more sustainable tourism model that benefits everyone. A model where tourism remains our crown jewel, and local life, our greatest asset.

#SustainableTourism
#SmartManagement
#SmartDestination
#TouristCoexistence
#Seeketing
#SmartCities
#TourismSpain

21 Jul 2025

Ever noticed how we don't really distinguish between online and in-store shopping anymore? It's all about 'phygital'! ?

Written by Boadilla2024.

Heads up, everyone! ? If you run a business, you've definitely seen it: people aren't thinking about whether they're buying online or going to a physical store. They want it all, right now, and without any fuss! They want to browse something on their phone and then pop into your shop, or vice versa. This blend is called "phygital", and it's the future—or rather, the now!

Think about it: How do you know what people do when they walk into your place after checking out your website? Or how do you let them know about a cool offer when they're super close to your business? That's where the magic happens! ✨

At Seeketing, we're the experts at this. What we do is help businesses like shops, hotels, and even cities to:

Understand customers inside out: Get the full picture of their journey, from scrolling on their phone to walking through your store's door.
See if online campaigns actually work: Did that ad you ran really bring people into your physical location? We'll tell you!
Send messages at just the right time: Imagine someone's near your store and gets a WhatsApp with an offer they're actually interested in. That's Seeketing in action!
Improve your business: We give you data so you know how many people enter, how long they stay, what areas they look at most... This helps you organize staff or your store layout way better!

These days, standing out is crucial. If you know how people move both in the digital world and the physical one, you've got a massive edge! We're changing how brands connect with their customers, making everything smarter, more personal, and of course, more profitable!

What are you waiting for? Time to catch the phygital wave! Let's chat!

#Phygital #Retail #Tourism #SmartCities #CustomerExperience #Innovation #Seeketing #Data

14 Jul 2025

Summer is here, and with it, the tourism boom! ☀️

Written by Boadilla2024.

Every year, the arrival of good weather brings the joy of seeing our cities filled with life, cultures, and experiences. Tourism, beyond the postcards, is a vital economic engine, a job creator, and a cultural bridge that enriches our communities. From small local businesses to large service providers, everyone benefits from the energy tourism injects into our cities.

However, we cannot ignore the current debate about the challenges that mass tourism can generate: pressure on public services, impact on residents' daily lives, and the need for intelligent resource management. The key is not to demonize tourism, but to optimize coexistence and ensure our cities continue to function efficiently and sustainably for everyone.

The real difficulty lies in how to manage these flows of people, both tourists and citizens, so that urban infrastructure doesn't collapse and the quality of life is maintained. How can we ensure that resources (transport, cleaning, security, etc.) are intelligently allocated in real-time and according to demand?

This is where innovation plays a crucial role. At Seeketing, we understand that to manage efficiently, you first need to know and understand mobility patterns. Thanks to our technology, cities can gain a detailed insight into how both tourists and residents move: which areas are most crowded? At what times? Which routes are most used?

This information is pure gold for smart urban management. It allows cities to optimize staff allocation, plan infrastructure improvements, and even design awareness campaigns to divert flows during periods of high saturation.

Tourism is a treasure that we must protect and manage with intelligence. By better understanding how people move, we can transform challenges into opportunities and build more resilient, efficient, and pleasant cities for everyone—residents and visitors alike.

Let's talk about how data intelligence can help your city thrive this summer and beyond!

#SustainableTourism #UrbanManagement #SmartCities #BigData #Seeketing #Summer2025 #Innovation

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"Tourism-phobia" or Poor Management? It's Time for a Solution!

Ever noticed how we don't really distinguish between online and in-store shopping anymore? It's all about 'phygital'! ?

Summer is here, and with it, the tourism boom! ☀️

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