Tourism has evolved. Today's travelers aren't just looking for a beautiful place; they're looking for an experience that's fluid, personalized, and barrier-free. For municipalities, this means success is no longer measured solely by the number of visitors but by the quality of their experience. This is where smart and accessible tourism becomes a necessity. Smart tourism uses technology like the Internet of Things (IoT) and artificial intelligence to optimize the management of tourism resources and offer real-time services. This allows cities to be more efficient. But what happens if this technology isn't accessible to everyone? That's where accessibility comes into play. A truly modern destination must ensure that people with disabilities, seniors, families with strollers, and anyone with special needs can enjoy the same experience. Accessibility isn't a cost; it's a strategic investment that opens up a global market of over 1 billion people. The combination of both concepts, smart and accessible tourism, creates a "phygital" destination that adapts to each person's needs, enhancing its reputation, boosting the local economy, and fostering fairer and more sustainable tourism. Seeketing: The Solution That Connects Your Destination At Seeketing, we have created our own proprietary proximity marketing technology that is the key to making smart and accessible tourism a reality in your municipality. Unlike solutions that rely on apps or Bluetooth, our system uses smart nodes strategically installed throughout the destination. These nodes anonymously detect signals from mobile devices, without the tourist needing to download anything. How do we do it? Our technology allows us to understand tourist behavior in the physical world: where they walk, where they stop, and for how long. This information is crucial for optimizing tourism management, but its true value lies in instant, contextual communication. Imagine a tourist with reduced mobility approaching a point of interest. As they pass one of our nodes, they automatically receive a message on their mobile via WhatsApp or SMS. This message tells them the most accessible route, where to find an elevator, or a suitable restroom. The information is immediate, relevant, and requires no extra steps. The benefits of our solution are tangible: Improves the visitor experience: We offer useful and personalized information in real time, making the visit more comfortable and safe for everyone. Promotes inclusion: Our system removes digital and physical barriers, allowing people with visual, auditory, or motor disabilities to move around with complete independence. Enhances proximity marketing: With our data, local businesses can send offers or information to tourists when they are nearby, increasing their sales and strengthening the local economy. Optimizes management: The data on footfall and behavior allows us to understand which areas are most popular and at what times, helping with better resource and service planning. The future of tourism is smart and, above all, inclusive. At Seeketing, we are ready to help your municipality lead this transformation. With our technology, you can offer an unprecedented tourist experience, attracting more visitors and building a reputation as a modern and responsible destination.

The problem of depopulation in Spain has a visible and devastating face every summer: forest fires. The lack of people in the countryside has led to the abandonment of agriculture and livestock farming, leaving behind neglected land that becomes the perfect fuel for fire. Depopulation and fires are two sides of the same coin. To reverse this situation, good intentions aren't enough. We need data and technology that allow us to intelligently revitalize these areas. Tools that unite the physical and digital worlds are key to achieving this. It's not just about attracting more people, but about understanding them, listening to them, and making them part of the change. These platforms allow for the anonymous analysis of people's flows and, based on that data, initiate an instant and contextualized dialogue. Imagine a tourist arriving in a village who, minutes later, receives a notification on their phone welcoming them. That simple message is the start of a conversation that provides valuable information instantly. With proximity marketing technology, we can go beyond simple promotion. We can use it to engage visitors by sending them instant questionnaires and surveys to get their real-time opinion on services or the quality of the environment. We can also ask them to suggest what the destination needs to be more attractive, from better accommodation to co-working spaces or more leisure options. By involving people in decision-making, we not only get valuable data, but we also create a sense of belonging that encourages them to return and recommend the place. By combining flow analysis with the ability to communicate directly with visitors, we transform promotion into a co-creation platform. Visitors stop being just a number and become active partners in the development of rural Spain. With this approach, we can build more attractive and sustainable destinations, tailored to those who visit them. It is an opportunity to restore the life and care that our mountains need, so that, hopefully, they will stop burning.

The tourism sector is evolving at a breakneck pace. While sustainable tourism was a huge step forward, the conversation has now moved on. Today, the true frontier is Regenerative Tourism: a philosophy that doesn't just minimize negative impact, but actively seeks to restore and enrich destinations, their ecosystems, and their local communities. ?️? As sustainability and consulting professionals, we face a dual challenge: Educate and transform: Guiding the industry to understand and adopt the "leave a place better than you found it" approach. Measure and verify: Ensuring that regenerative initiatives are more than just good intentions—or worse, what we call greenwashing. This is where precise measurement and data analysis become crucial. How can we truly know if a project is contributing to soil restoration, supporting local artisans, or reducing the carbon footprint of travelers? Tools like Seeketing offer an innovative perspective here. By allowing us to understand visitor flows, their mobility patterns, and their interactions with a destination's physical environment (all while respecting privacy), we can: Identify high-pressure tourism zones to implement effective dispersal strategies. Evaluate the local impact of specific initiatives, such as foot traffic to sustainable markets or businesses. Optimize resource management by better understanding traveler behavior in real-time. Regenerative tourism can't just be a slogan; it must be a measurable and verifiable action. Our role is to provide the tools and knowledge to make this vision a lasting, positive reality. #RegenerativeTourism #Sustainability #Consulting #Tourism #Seeketing #PositiveImpact #Innovation