The Future of Tourism: Smart, Accessible, and Profitable

Tourism has evolved. Today's travelers aren't just looking for a beautiful place; they're looking for an experience that's fluid, personalized, and barrier-free. For municipalities, this means success is no longer measured solely by the number of visitors but by the quality of their experience. This is where smart and accessible tourism becomes a necessity. Smart tourism uses technology like the Internet of Things (IoT) and artificial intelligence to optimize the management of tourism resources and offer real-time services. This allows cities to be more efficient. But what happens if this technology isn't accessible to everyone? That's where accessibility comes into play. A truly modern destination must ensure that people with disabilities, seniors, families with strollers, and anyone with special needs can enjoy the same experience. Accessibility isn't a cost; it's a strategic investment that opens up a global market of over 1 billion people. The combination of both concepts, smart and accessible tourism, creates a "phygital" destination that adapts to each person's needs, enhancing its reputation, boosting the local economy, and fostering fairer and more sustainable tourism. Seeketing: The Solution That Connects Your Destination At Seeketing, we have created our own proprietary proximity marketing technology that is the key to making smart and accessible tourism a reality in your municipality. Unlike solutions that rely on apps or Bluetooth, our system uses smart nodes strategically installed throughout the destination. These nodes anonymously detect signals from mobile devices, without the tourist needing to download anything. How do we do it? Our technology allows us to understand tourist behavior in the physical world: where they walk, where they stop, and for how long. This information is crucial for optimizing tourism management, but its true value lies in instant, contextual communication. Imagine a tourist with reduced mobility approaching a point of interest. As they pass one of our nodes, they automatically receive a message on their mobile via WhatsApp or SMS. This message tells them the most accessible route, where to find an elevator, or a suitable restroom. The information is immediate, relevant, and requires no extra steps. The benefits of our solution are tangible: Improves the visitor experience: We offer useful and personalized information in real time, making the visit more comfortable and safe for everyone. Promotes inclusion: Our system removes digital and physical barriers, allowing people with visual, auditory, or motor disabilities to move around with complete independence. Enhances proximity marketing: With our data, local businesses can send offers or information to tourists when they are nearby, increasing their sales and strengthening the local economy. Optimizes management: The data on footfall and behavior allows us to understand which areas are most popular and at what times, helping with better resource and service planning. The future of tourism is smart and, above all, inclusive. At Seeketing, we are ready to help your municipality lead this transformation. With our technology, you can offer an unprecedented tourist experience, attracting more visitors and building a reputation as a modern and responsible destination.